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The Product
Saving resources and enabling what is otherwise almost impossible | Absolute product-market fit | Relentless product focus | Flywheel & Learning Loops | Deep-Tech & Deep-Reg | Super simple | New solutions must always be more straightforward than what they replace | Self-explanatory UI/UX | Build something 100 people love, not something one million people like - people who love a product will make it go viral | Measure everything, always | Make decisions | Continuous incremental improvement | Radically embrace change | Better to cannibalize own features than being eaten by others | Minimize operational and technical risk | Slow is smooth, and smooth is fast | Adhere to deadlines | Plan ahead | No shortcuts | No corner cutting | Build on our core culture | Get shit done.
The Talent
We hire talent, not employees | We outsource until we have the right people | No offers less all three founders are thumbs up | Smart, driven, good-hearted, and kind people only | Family and dogs first, this is a marathon not a sprint | Employ those having gone through a challenge and can articulate how it was resolved | Hire only those who love what we want to accomplish | If they can't understand it without an explanation, they can't understand it with an explanation | Three must-have competencies; talent, focus and endurance | We don’t care about how you acquired your skills, we only mind how good you are and how rigorously you apply them | Hire only those who have excelled in their chosen fields, as they understand the talent, focus, skill acquisition, and perseverance required to succeed | Attitude matters, the difference between 99% and 100% is more than 100% | Create actual user values | Locate where talent is relatively most available | Be global | Respect all | Discriminate against no one | Be strong in action, but mild in manner | No drama | No ego | No tolerance for bullshit behavior | No glue- people | No corporate suits—no one who only manages others. Everyone in management has to get their hands dirty.
The Markets
Do not compete; make the current players a tailwind, not a headwind | Build a Partner Echosystem | Diversify revenue streams from B2B and B2C | SEEYOU is a double bottom-line social impact company | We will offer a basic consumer version for free | Short-term profit is secondary to long-term goals | Do what we think is right, not necessarily what's popular | Save users' resources and simplify what otherwise would be hard to do | Non-scalable actions are ok to instigate scalable effects.
Communication
Gain the power of the pen | Full transparency | Never sugar-coat the truth; we're not Willy Wonka | No truth-shaving, same message to all.
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